In 12 weeks, you go from overwhelmed and unsure to running a real business — designed around your actual life.
Not the version where you have more time, more confidence, and zero fear. Your life, exactly as it is. Now.
Claim Your Spot → 8th September 2026 · Limited to 20 placesYou have at least one business idea — but every time you sit down to think about it you end up with fifteen tabs open and nothing actually decided.
You’ve probably bought a course before. Maybe two. You watched the videos, filled in the worksheets… and somehow you’re still exactly where you started.
You know you’re capable of more. But “more” feels unrealistic when you’re already juggling work, family, and everything else life requires.
The idea of your business sits quietly in the background of your life. You think about it on the commute. While making dinner. On Sunday evenings when you half-plan and half-talk yourself out of it again.
You see other women launching things and instead of feeling inspired, you feel a very specific kind of envy — because you know you could do this too. So you tell yourself you’ll start when you have more time. More clarity. More confidence.
But that day never seems to arrive.
And the truth is — it’s not because you lack ideas or ability. It’s because without a clear path, the whole thing feels far more complicated than it needs to be. You don’t need more information. You need a simple plan, the right next step, and someone to walk you through it.
“I’m not stuck because I lack ideas. I’m stuck because my head is full of them, my time is limited, and I don’t have a clear plan to turn one into a real business.”
Maybe more. You watched the modules, filled in the worksheets, made it to the end. And still nothing changed. The problem is not you. Most courses give you information without a structure to apply it. They tell you what to do without walking you through the how, the why, or the order.
The Founder Launch Program is different — because the outcome is not content to consume. The outcome is a business you actually launch.
20 places. Once they’re gone, they’re gone. September 2026.
Claim Your Spot →Imagine where you could be 12 weeks from today.
In just a few months, everything starts to feel different.
You wake up knowing exactly what you’re building — and why — with no more second-guessing every step. The business that lived in your head for months finally becomes something real.
By the end of the programme, you will have:
You stop watching other women launch things.
You become the one who launched.
You start to feel in control of what you earn — not relying entirely on a salary someone else decides. You look back at these 12 weeks and think: I cannot believe I waited this long.
And if you have children, they see you building something of your own — and quietly learn that it’s possible for them too.
Most importantly, you will no longer be thinking about starting a business. You will be running one.
I Want This — Show Me How →You’ve consumed enough. You’ve researched enough. You’ve waited long enough. What you need now is a clear system, a committed decision, and someone in your corner — start to finish.
Done with you. Built to last.
A 12-week group execution system for professional women who are done circling the idea — and ready to build something real, simple, and designed around the life they actually have.
Not a course. Not a community. A structured, accountable path from scattered thinking to your first paying clients — with someone who has done this, and who will do it with you.
Join The 8th September Cohort → Enrolment opens soon · 20 places maximum
“She could have charged for that phone call alone.”
Before Founder & Co, I’d spent years collecting online courses. None of it turned into anything real. I emailed Natasha, fully expecting a sales pitch — instead, she just called me. Within twenty minutes she’d settled every fear I had. From week one I was working on my actual business, not watching modules. Three months later: business launched, first paying client secured. I’m a full-time working mum of two who built this entirely on the side.
Jenny · Working Mum of Two“By month three I’d made £15,799 in revenue.”
For years I told myself the market was too saturated — that I wasn’t different enough to stand out. Finding Founder & Co changed that fast. Week one: clarity on who I wanted to serve. Month two: offer built, sales approach locked in. Month three: £15,799 in revenue. From a business I’d been too scared to start for years.
Shazia · Former 9–5 ProfessionalEverything inside The Founder Launch Program is designed to take you from decision to first income — in the right order, without overwhelm, around real life.
Weekly live group calls with Natasha, plus a structured video module library to work through at your own pace. Live sessions for real-time strategy. Recorded modules for flexible learning.
A structured framework to choose and validate your direction — before you invest a single hour building the wrong thing.
Know exactly who your client is and how to talk to her — so your content works before you have a big audience.
A simple, priced offer your ideal client wants to buy — and you can deliver around your current life without burning out.
The minimum you need to show up with confidence from day one — without spending months in Canva before making your first move.
A clear, repeatable process for finding and signing your first clients — before you have a following, a funnel, or a track record.
Weekly check-ins and a private community of women building alongside you. The missing piece that means you actually finish.
Every framework includes a done-with-you worksheet — so you are never staring at a blank page wondering what to do next.
Every module builds on the last. You will never be asked to do step four before steps one, two, and three are done. This is what a structured execution system actually looks like.
The decision you have been avoiding, made once and made clearly. You will define and validate your business idea using a structured framework — so you commit to a direction that fits your skills, your lifestyle, and your goals. You leave this module with one clear, validated direction. Nothing else.
Define exactly who she is, what keeps her up at night, and how to speak to her in a way that makes her feel completely understood. You will finish this module with a full client profile and a messaging map — so you know exactly what to say, on every platform, in every conversation that leads to a client.
Design a simple, priced offer that your ideal client wants to buy and you can deliver around real life. You will price it correctly, name it clearly, and have a one-sentence description you feel confident saying out loud. One offer. Done. No complicated packages yet.
Set up the foundations — a simple, consistent presence that reflects who you are and what you do. A profile that works, a clear bio, the visual basics in place. Not a full rebrand. The minimum required to show up with confidence and be found by the right person.
Learn exactly how to get in front of the right people before you have a following, an email list, or a track record. A simple outreach process, a conversation framework, and the confidence to put yourself in front of people who need what you do.
Make your first sale using a simple, pressure-free process that does not require a big audience, a sales funnel, or any prior experience. You finish these 12 weeks as a founder — not someone who is trying to start a business. Someone who has.
I spent over 20 years building a career that looked impressive from the outside — solicitor, leadership roles, co-founding a SaaS company that grew into a successful, scaling business. I was good at it. I genuinely enjoyed it. But I quietly wondered when I was going to build something that was actually mine.
As I built my own businesses, I noticed something that changed everything. So many brilliant women around me had ideas, ambition, and genuine talent — and they kept putting their businesses on hold. For stability. For family. For the right time. Or simply because the whole process felt overwhelming and confusing.
The biggest lesson I learned? Capability is rarely the problem. Clarity is.
Once you have a clear direction and a simple, structured path forward, things get easier. You stop overthinking. You start moving. That is why I built Founder & Co. To give you the structure, strategy, and support to turn your idea into a real business — without sacrificing the rest of your life in the process.
Some people call what I do coaching. I call it commercial strategy with the fluff removed. There’s a difference.
“If you want a business that fits your actual life — not the version you’ll have someday, but right now — you’re in the right place.Natasha Higgins Founder, Founder & Co · Solicitor · Business Strategist
You don’t need a massive following, a spare 40 hours a week, or permission from anyone. You need a clear plan, the right next step, and someone who’s done it to walk you through it.
I’ve been exactly where you are. I know how to get you out.
This programme will provide you with the tools, strategies and skills to help you build something real — a business that pays you, without it costing you everything else.”
“The skills aren’t one-time-use — they’re a repeatable system.”
I’m full of ideas but terrible at processes. I had three business concepts in my head with no idea which to pick. Natasha’s system cuts through all of that. I followed the process, launched my business, and I’m now generating £5,000 a month. I’m already working on my second business idea using the exact same framework. Best investment of my professional life.
Lauren · Multi-Business Builder“I ran my first webinar, messed up multiple times, and still signed 10 clients.”
My only regret is not finding Natasha sooner. The content is clear, nothing is vague, and she tells you exactly what to do and why. The AI section genuinely surprised me — I had no idea how much time I was losing. I ran my first ever webinar terrified, messed it up multiple times, and still signed 10 clients from it. Worth every single penny.
Rachel · First-Time Founder“Three kids, a house renovation, a full-time job — I had no right to be starting a business. I did it anyway.”
I genuinely did not think I had the time or headspace for this. Three months in, my business was running. The structure meant I always knew what I was supposed to be doing next — which is the only reason I didn’t talk myself out of it. If your life is already full, that is exactly why this works.
Emily · Mum of Three“My business now works smarter than I do — and I’m absolutely here for it.”
Show up, do the work, and you will get a business out of it. It really is that simple — which is not the same as easy. Natasha does not let you overthink your way out of action. I came in with a half-formed idea and left with a real business that runs without me having to grind every hour of the day. What else would you need in 12 weeks?
Izzy · Service Business OwnerProgramme starts Monday 15th September · Enrolment closes 14th September. Once the cohort is full, the doors close.
Claim Your Spot →The cost of another year without a clear direction is far higher than the cost of this programme. Both options include full access to everything — the only difference is how you pay.
Everything included
× 3 monthly payments · Total £1,197
One payment · Save £200 (over 16%) vs payment plan
Everything is designed to help you sign your first client. One client typically covers the full investment — and then some.
“The cost of another year without a clear direction is far higher than the cost of this programme. One client typically covers your investment — and then some.”Natasha Higgins — Founder, Founder & Co
Yes — this is built for exactly that situation. The sessions are weekly, and the workload is designed to fit around a full life. You are not being asked to quit your job or restructure your days. You’re being asked to protect a handful of focused hours each week and show up consistently.
Most of the women who’ve been through this programme were working full-time. Some had young children. Some had both. The structure does the heavy lifting so you don’t have to figure out what to prioritise every week — just what’s next.
The difference is in the structure, not the content. Most programmes are designed around information delivery. You watch videos. You feel motivated for about a week. Then life takes over and you’re back where you started — except now you’ve also spent money.
The Founder Launch Program is a done-with-you execution process. You are not watching from the sidelines. You are building your actual business, in real time, with direct access to Natasha throughout. The accountability structure is built in — not optional.
No — it’s the starting point. The first two weeks of the programme are dedicated entirely to helping you choose and validate your direction using a structured framework. You don’t arrive with a finished idea. You arrive with a willingness to make one.
Many of the women who’ve been through this programme started with no clear direction. The clarity comes from the process.
The cohort starts Monday 15th September 2026. Enrolment closes 14th September. Each week includes a live group session — usually 60 to 90 minutes — plus a structured worksheet or framework to apply before the next one.
There’s a private community group for questions, accountability, and connection with the other women in your cohort. Sessions are recorded, so if something comes up you never fall behind.
Waiting until you feel ready is the exact thing keeping you where you are. Confidence is not a prerequisite for starting — it’s a by-product of doing. Nobody who has built a business started it feeling fully prepared.
The programme is designed to move you forward even when you’re uncertain — and to show you that the uncertainty you’re feeling is completely normal. It’s not a signal to stop. It’s a signal that you’re about to do something real.
It’s a structured coaching programme — which means it sits between the two. More personalised than a course. More scalable than 1:1 coaching. More focused than most group programmes.
You get structured video modules to work through at your own pace, plus weekly live group coaching calls with Natasha where the real work happens. The recorded library means you never fall behind. The live sessions mean you're never just watching — you're building, with direct support and feedback in real time.
There is no perfect time. There will always be a reason to wait — a busy period at work, a family commitment, a season of life that feels wrong to add anything new to.
The women who commit to this programme are not the ones who had a clear runway. They’re the ones who decided that waiting was costing them more than starting. If you’ve been sitting on this idea for more than six months, that’s your answer.
12 weeks. 20 places. One launch in 2026. Enrolment closes 14th September.
Claim Your Spot Now20 places only — enrolment closes 14th September 2026